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BUSINESS FORMATION

Register a DBA (Doing Business As) name

Operate under a different name than your legal business name — a DBA lets you brand and bank under the name your customers actually see.

$49 + state fee Start My Business

Brand flexibility

Run multiple product lines or brands under one legal entity.

Bank under your trade name

Accept payments and open accounts under the name customers know.

Multiple DBAs allowed

Register as many trade names as your business needs, where the state allows it.

Quick approval

DBA filings are typically processed faster than full entity formations.

How it works

  1. 1

    Choose your trade name

    Tell us the name you'd like to operate under.

  2. 2

    We check and file it

    We confirm availability and file with the appropriate state or county office.

  3. 3

    Start using your DBA

    Once approved, use your trade name for banking, marketing, and contracts.

Frequently Asked Questions

No. A DBA is just a registered trade name — it doesn't create a separate legal entity or provide liability protection the way an LLC does.

Ready to make it official?

Get started today — most orders are submitted to the state within one business day.